Clueless is a 1995 American coming-of-age romantic comedy film written and directed by Amy Heckerling. It stars Alicia Silverstone, Stacey Dash, Paul Rudd and Brittany Murphy. Clueless was produced by Scott Rudin and Robert Lawrence. It is loosely based on Jane Austen's 1815 novel, Emma, with a modern-day setting of Beverly Hills. The plot centers on Cher, a high school student, who befriends a new student named Tai.
Clueless was filmed in California over a 40-day filming schedule. The film's director, Heckerling, studied real Beverly Hills high school students to learn the lingo and to understand how real teens in the 1990s talked. The famous quote "as if!" came from Heckerling's study of these teens.