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Bratzis an American product line of fashion dolls and merchandise manufactured by MGA Entertainment and created by Carter Bryant.

Four original 10-inch dolls were released in 2001—Yasmin, Cloe, Jade, and Sasha. They featured almond-shaped eyes adorned with eye shadow and lush, glossy lips. Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like Bratz Kidz and Bratz Babyz, as well as media featuring the Bratz characters, including a web series, movie, TV series, music albums, and video games. In 2005, global sales were two billion dollars and, by 2006, Bratz had about 40 percent of the fashion-doll market.

Bratz dolls have provoked controversy in several areas. From the dolls' stylized proportions to fashion-forward clothing, the brand has always followed pop culture trends closely. For years, MGA Entertainment was involved in a lengthy legal dispute with Mattel over the rights to the Bratz design. In 2011, the dispute ended with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.