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Books like blue ocean strategy: how to create uncontested market space and make the competition irrelevant

blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Renée Mauborgne, W. Chan Kim

Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.

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Lists with blue ocean strategy: how to create uncontested market space and make the competition irrelevant

Image of to Read : Non Fiction
Image of to Read : Non Fiction
Image of to Read : Non Fiction
  • 43 Books

to Read : Non Fiction

List includes: The God Delusion, Nausea, Influence: The Psychology of Persuasion
November 2020
1
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